FULL EMAIL EXAMPLES
All emails were created in Photoshop, sliced, and assembled in Klaviyo.
A/B TESTING EXAMPLE
We intended to a/b test these two hero images for a March Madness sale. One was a bit more on the comedic side, while the other was a bit more professional. I suggested the riskier, comedic tagline, since our audience is one of first responders, paramedics, and nurses that are very comfortable with the idea of catheters, and would welcome a break to their incredibly strenuous jobs. However, instead of going forward with the a/b testing, marketing decided to take the risk on the more comedic email.
